This website uses cookies

Read our Privacy policy and Terms of use for more information.

Did someone forward this email to you? Sign up here to get the next edition.

Friends,

Thanks to all the kind people who replied to last weeks “I’m taking a break note”. Hope you found that small way to take a break yourself.

I’m back in the saddle this week, and it’s that time of year when companies are starting to think about their annual compensation cycle (I know because a few of you have reached out for help!).

So I wanted to talk about a tactic I’ve used for comp reviews that (in my view) have one of the best impacts on a traditionally pretty underwhelming experience: the pre-brief/debrief.

When it comes down to it, a lot of what makes good comp practices work is actually just good communication, so today we’re exploring one of the best tactics I’ve helped companies adopt for the upcoming review season.

Enjoy this week’s edition ✌️

P.S. Know a startup Head of People looking for answers 🙋 why not forward this to them for some instant karma? ✨

LATEST EDITIONS

In case you’re new here (or just missed it) here’s the past three editions of the FNDN Series:

AI, remote work, and global hiring are reshaping HR. This report from Oyster breaks down the biggest trends shaping teams in 2026.

THE BREAKDOWN

The best comms plan for your comp review (ever)

It's that time of year when companies are getting ready for their annual comp cycle. And if there's one thing all of them are thinking about, it's how much they dread it.

And I understand why.

A lot rides on it.

  • Employees see it as their one chance per year to get a decent increase,

  • Managers spend weeks (sometimes months) reviewing, calibrating and sharing results,

  • The People team see it as the complex and emotion-laden exercise that it is.

Every group comes out of it a little more miserable than it went in.

Employees get a letter with a new number on it and no context. They can't tell why it's that number, or how it compares to anyone else's.

So the ones who expected more come to negotiate. ("I got 3%, I was expecting 4 or 5.")

Managers find out what their role is when a deadline lands on them, then have to defend numbers they can't fully explain.

The People team fields "where's it up to?" messages during the cycle, and a queue of pay disputes after it.

Then we all go back to focusing on the rest of the year, until it comes round again.

And yet, year in and year out, it runs the same way.

  • Finance approves a budget.

  • The People team runs the process with managers.

  • Execs override everything.

  • Employees find out after the fact they got 3%.

All of it comes back to the same problem: the process happens in a black box.

But there's a better way.

One that takes only a bit more effort, and that I’ve seen work effectively at companies (that I’ve worked with) that have 60 people all the way up to 600 (and I’m sure the principle holds at even larger ones, too).

Because people will live with a smaller increase than they hoped for. 

What wears them down is not being able to see how it was decided.

If you give your comp review a public start and a public finish, people will respect the outcome even when they don't love it.

What you share, and what you keep private

When CPOs hear "transparency", most picture a spreadsheet of everyone's salary on the company knowledge base.

But that's pay transparency, and it's a bigger decision with its own deep considerations.

Process transparency is smaller and easier to start with. You explain how decisions get made and how people can move within the system.

Here’s an example of what I’ve shared, or kept private, at companies that wanted to drastically improve their metrics around their compensation cycles.

Share

Keep private

The goals of the cycle

The budget

The timeline and each person's role in it

Total spend on the review

Compa-ratios by department and by gender

Any individual's salary

How many people sit below their band

Any individual's increase

Average increases, overall and by performance rating

You can show people how the machine works without showing them anyone's payslip.

Step 1: Brief everyone before it starts

Run a town hall before the performance stage kicks off.

It sets up everything that follows, and covers four things:

  • Your comp philosophy. A reminder of how you pay and why.

  • The goals of this cycle. For example, correcting pay against the market, rewarding performance and closing pay equity gaps. (The reason behind why you’re actually running the pay review.)

  • The data going in. Average compa-ratio by department and (and if you’re really ambitious) by gender, and how many people sit below their compensation band. Then say what you expect those numbers to look like when you're done (or just that your goal is to improve them).

  • The timeline. When performance reviews happen (if they feed the comp review), what employees need to do and by when, and when they'll hear their outcome.

The timeline does more work than you'd expect.

If someone is hoping for a promotion, the brief is their cue to raise it with their manager before the performance stage, while there's still time to influence it.

By the end of the brief, everyone knows what the cycle is for and what their part in it is.

Step 2: Keep the middle visible

A brief only works if the following weeks don't go quiet.

Post a company-wide update every time a stage closes, and whenever something slips. 

(A delay you announce lands far better than one people discover, or have to ask about.)

Then give people somewhere to look things up, so they don't have to ask:

  • A Notion page documenting the whole process

  • An FAQ

  • A Slack channel for questions

  • Short recorded videos on how pay works and how decisions get made

Managers get their own version of each, plus four answers across every step:

  • How this affects them in their role

  • The deadline

  • What they need to have done by then

  • Roughly how long it'll take them (so they can plan for it)

Before letters go out, give managers talking points for the pay conversation, so they can explain how the outcome was reached, and how it fits in the broader exercise.

The test for this stage: nobody should have to ask where the review is up to.

Step 3: Debrief everyone once it's done

Once letters are out, bring everyone back together and report against the goals you set in the brief.

Use the same data you showed going in:

  • The average increase across the company

  • The average increase for good performance, and for great performance

  • Compa-ratio by department (or other factors), before and after

  • How many people are still below band

This works for two reasons.

The first is that people can see you did what you said you'd do. Their own increase now has context, against the average for their performance level and against what the cycle set out to fix.

The second is accountability. When leaders know the aggregate results will be shown to the whole company, they're far less likely to go off-piste with increases that aren't warranted. If pay equity didn't improve in their team, they'd have to answer for it (not the People team).

I love this dumbbell chart as a way to easily show where people went from, and to, through a comp review (click if you really wanna know how to make one — I got AI to make this one).

Sometimes the data does something you don't expect.

At one company, the debrief showed the People team sat further behind on compa-ratio than any other department. 

The team running the process was doing it in spite of themselves, and a lot of pay queries went quiet after that.

Running the debrief turns the pay letter from a verdict they don’t understand, into an explanation they can trust.

This will cost you nothing (in fact, it pays dividends)

This can look like a lot of extra work. Most of it isn't.

You've already defined the process; the comms plan is that process written down for the people going through it.

It also takes work off your plate: fewer "where is it up to?" messages, and less of your time spent chasing managers on deadlines.

In my experience, four things change:

  • Fewer people try to negotiate after their letter arrives ("I got 3%, I expected 4 or 5%")

  • Engagement survey scores on pay being set fairly go up

  • Employees thank you for the candour

  • The cycle actually hits its goals, with the people furthest below band moving the most

The numbers will look different at every company, so set your own targets before the brief. They become the scorecard for the debrief.

Most companies will spend the next few months dreading their cycle.

The ones that brief and debrief their people end up with a pay review people understand and respect, even in a year when the increases are small.

Decorative: Content Divider

If you enjoyed this post or know someone who may find it useful, please share it with them and encourage them to subscribe.

Headshot of author, Matt McFarlane

That’s all from me this week.

Sure, this is technically the end of the newsletter, but we don’t have to end here! I’d love this to be a two-way chat, so let me know what you found helpful, any successes you’re seeing, or any questions you have about startup compensation.

Until next week,

Decorative: Content Divider

When you’re ready, here’s three ways I can help you:

1. Tools & resources
Resources and tools that give you what you need to build your own startup compensation practices.

2. Comp consulting
Building startup compensation practices that are clear, fair and competitive.

3. Startup People Summit
A 1-day annual event for People professionals in scaling companies. Creating the playbook for startup people practices. Grab recordings from past events, or subscribe to join the next summit.

Reply

Avatar

or to participate