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Friends,
One cool offer and one cool update.
First, the offer. I'm increasingly hearing about workforces that are looking for ways to support the sandwich generation. This is your employees who are feeling stuck between parenting (where there’s pretty widespread dialogue and support for), and carenting (caretaking of parents and grandparents). The second one is less well known (aging generation and all), but it’s causing a lot of workers to pull back or opt out altogether — and companies aren’t really sure what to do.
Fortunately for you, Melissa Reader (CEO of Vera) is offering her expertise to teams, boards and workplaces looking for support, with dedicated sessions. Check out my post here if you’re interested in taking this up in time for International Families Week.
Secondly, I’m off on holidays! I’m headed to Africa for a little R&R (and of course some 🦁 🦒 🦏 and other cool animals) for a whole two weeks.
But don’t worry, I’ve managed to get the next few editions of the newsletter drafted and ready, so while I may pop in with safari updates in this section, the big work is done and you’ll still hear from me (and more importantly, the experts) for the next couple of weeks.
Enjoy ✌
LATEST EDITIONS
In case you’re new here (or just missed it) here’s the past three editions of the FNDN Series:
IN PARTNERSHIP WITH CONCORD
The smartest startups aren't just hiring locally
Tracksuit relocated their Head of Marketing to the US to scale one of ANZ's fastest-growing brands.
Paraform's GM moved from Auckland to San Francisco to raise investment and quadruple their team size.
They didn't wait until they had a global mobility team or a massive budget, they just found the best person for the role and made it happen.
The visa? Just another step in the process.
They're not unusual. Whether it's relocating someone overseas or bringing international talent in to work domestically, the competitive advantage is the same: you get the best person, not just the best person nearby.
The fastest-growing companies have figured out something simple: the visa is the easy part when you've got the right partner.
Concord has helped 100’s of companies make international moves. From two-person startups to names like Tracksuit and Paraform. Most of them started exactly where you are: one great candidate, an exciting opportunity, and a lot of questions.
If visas are the reason you're not hiring the best person for the role, that's a problem Concord can solve.
Know a startup Head of People looking for answers 🙋 why not forward this to them for some instant karma? ✨
The Wellbeing Strategy for any Stage of Company
This edition is based on the latest episode of the FNDN Series podcast, with Phil Wolffe.
Phil is a Workplace Wellbeing Specialist with over 15 years and more than 25,000 consultations of experience to his name. He has worked with hundreds of companies across dozens of industries, designing and delivering strategies that improve performance, resilience and wellbeing.
For years, my go-to answer for "we need to do something about wellbeing" was to add another line item.
A discount program first, then a gym membership, then an EAP and a poster with a number on it, and eventually a meditation app that nobody really used.
I thought I was building a wellbeing strategy. Really, I was just wellbeing stacking.
As I learned from my conversation with Phil Wolffe, wellbeing is the system the work runs on.
This is the version of that conversation I wish I had many years ago. The strategy that replaces your wellbeing stack, and the case for getting on with it now.
Can your org pass the safe, productive, prosperous test
Mental load leading to burnout is a prolific problem in workplaces.
Always on, always available, always performing, always one notification away from the next task.
You might already feel it, but AI made it worse.
The boring admin tasks that AI took over should give people the recovery time they need, but instead people are using AI to do the work of 5 people just to keep their job.
Stacking perks (discount program, EAP, mental health day, gym subsidy, the occasional meditation app) is the most common response.
None of it is bad, but none of it is a strategy.
Phil's test for whether a workplace system works is simple. If everyone plays by the rules (no heroics, no shortcuts), will they be:
Safe (physically and psychologically)
Productive (delivering value to the customer and the business)
Prosperous (better off having done the work, in money, health, career, or social terms)
Take an annual performance review where the rating is the first time someone hears critical feedback.
It might be productive (calibration happens).
It is not safe (people walk in anxious and walk out blindsided).
And it is not prosperous (nobody leaves with a path to grow).
The system is broken even if the wellbeing stack is full.
Apply the test where the actual systems live: onboarding, workload distribution, manager training, after-hours expectations, conflict resolution, how bullying gets handled.
Do they pass?
Because, often, a wellbeing stack never counts towards having this kind of impact.
The five-part Wayfinder framework
The traditional model of wellbeing support is often reactive. Companies sign up with an EAP, there’s a number on the poster, and the message is implicit: "if you break, call this number."
Phil calls this the safety net at the bottom of a cliff, but programs that are ‘designed-in support’, start before the fact.
The training, the equipment, the instruction, the people there to support you so don’t fall, and the escalation path when self-regulation runs out.
Instead, Phil uses a framework that can scale from a one-person company to a 10,000-person one:
Purpose: People have to know what they are doing and why it matters. Without it, motivation and retention quietly leak. Here’s a test: can every person on your team finish the sentence "my work matters because ___"?
Values: Aligning values is impossible because values come from upbringing, community, family, traumas, education, etc. Instead, aim to understand each other's values. A group session where people share what shaped them beats any "company values" rollout.
Skills: Wellbeing is a skill set (sleep, recovery, nervous system regulation, energy management, fuelling your performance pattern) that almost no one was taught. Phil's observation: healthy, high-performing people are the ones who invested in those skills. Run them on the same L&D budget line as technical training.
Systems: Where the safe / productive / prosperous test does its work. Pick the system from the list above that you suspect fails hardest, and use that test (and your people) to redesign it.
Support: ‘Designed-in support’ isn’t inherently bad, but it’s often the only step companies cover. It means people can finish the sentence "if I need help, I can ___." That includes a clear escalation path: self-regulation, peer, manager, HR, external. If your team cannot sketch their path on a napkin, they cannot use it. "Call the EAP" covers one piece of that. But it’s on us to build the rest.
Phil's reframe is what makes it stick: wellbeing is how the work itself is designed.
What this looks like for a scaling startup (and the numbers it moves)
Do not wait for a catalyst.
Phil's principle is "you’re never too small, never too big, never too early, never too late."
The old assumption was that companies get serious about wellbeing after the first big burnout, or once they hit 100 employees and have an HR team to take it on. By the time the crisis surfaces, the issue has already grown.
The single biggest-impact place to start is manager upskilling. A trained manager understands their team's performance patterns and protects recovery without adding hours. They model the skills, then they teach them.
Treat manager wellbeing capability as professional development, alongside the technical training that already gets a budget line.
Unsurprisingly, the ROI is real. Phil's longest client moved their workers' compensation insurance premiums from low seven figures to mid six figures per year. That works out to roughly a 12-14x return on a single metric, ignoring retention, performance, absenteeism, and the cost of replacing burnt-out senior hires.
In a separate client's six-month report, burnout got worse across every cohort except one: the group who engaged in 1:1 health consultations. They got better while the rest of the business got worse.
That’s tangible impact.
Where you can start this week
Take Phil's question into your next leadership meeting. If everyone plays by the rules, will they be safe, productive, and prosperous? If the answer to any of those is no, the system is broken, and no amount of fruit baskets will fix it.
Pick one workplace system this week (your standup, your performance review, your on-call rotation, your weekly 1:1) and run it through the test.
That is where your real wellbeing strategy starts.
Where to find Phil
LinkedIn: Follow Phil here
Phil helps companies build wellbeing strategies through Kinex Health
Phil runs his own newsletter on wellbeing strategies here

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SMALL BITES
A roundup of the most interesting news from the week:
[Matt Bradburn] The AI People Ops brain (free resource)
[Johannes Sundlo] A CHRO’s Guide to Setting Up Cowork (or Codex, or Copilot Cowork)
That’s all from me this week.
Sure, this is technically the end of the newsletter, but we don’t have to end here! I’d love this to be a two-way chat, so let me know what you found helpful, any successes you’re seeing, or any questions you have about startup compensation.
Until next week,

When you’re ready, here’s three ways I can help you:
1. Tools & resources
Resources and tools that give you what you need to build your own startup compensation practices.
2. Comp consulting
Building compensation practices that are clear, fair and competitive for startups.
3. Startup People Summit
A 1-day virtual event focused on creating the playbook for startup People practices. Grab recordings from past events, or subscribe to the newsletter to join the next event.




