Omg it’s the second half of the year.

Mid-year is always a good time to check in on the goals you set for the year. Are you on track with them, or have they changed?

I set out with some pretty ambitious goals for 2025. Here they are:

• $500k AUD in revenue

  • Across service delivery, content partnerships and products.

• Marketing

  • 25,000 LinkedIn followers (~17,000 currently)

  • 10,000 newsletter subscribers 👀 (~3,300 currently)

  • 10,000 podcast downloads (actually dunno)

Like I said, ambitious.

I’m well on the way with the revenue one, which is crazy to realise as I look at it on this page. The marketing ones were clearly way too ambitious, and a good reminder that something can be so ambitious it actually isn’t motivating — which is kind of how I feel about them. Good reminder.

I’d love to know: what is a goal you had for 2025 and how is it going?

Side note: thanks to those who voted in my poll on a newsletter series around ‘how to become a HR consultant’. I ran it on LinkedIn too and the results were similar (but more votes) and gives me great direction for where to take it, when I kick it off (watch this space!).

It’s been a couple of weeks now since the format change, so I’d love to get your feedback on it (plz plz plz vote — it means a lot).

Ok, ciao for now ✌️ 

Matt

FNDN Series Interview

When Compensation Breaks

As Chief People Officer at Mews, Naomi Trickey has overseen a period of explosive growth — from 600 to over 1,300 employees across 18 countries. Her career spans decades in tech, with leadership roles in high-growth SaaS environments, plus a Non-Executive Director role at Griffin where she chairs the People and Governance Committee. She brings a rare blend of operational acuity and cultural empathy to the table, making her uniquely qualified to answer a difficult question: when exactly does compensation break, and what do you do when it does?